| The Process |
The process of setting-up a new web site is essentially
simple, here is an outline of the steps involved:
|
 |
1 |
You tell us the target benefits you
want your new site to bring to your organisation. |
| |
2 |
We will produce an outline proposal with estimated
costs. |
| |
3 |
You approve the proposal. |
| |
4 |
We will then produce a detailed specification for the
site in consultation with you. |
| |
5 |
You approve the detailed specification. |
| |
6 |
We will collect existing content for your proposed site
from you and commence the production of any additional copy/photographs/artwork
required. |
| |
7 |
We create sample pages showing the proposed design and
navigation for your approval. |
| |
8 |
You approve the proposed design and navigation. |
| |
9 |
We create the full site. |
| |
10 |
You approve the site. |
| |
11 |
Site goes live. |
| |
12 |
Site progress is reviewed after an agreed period. |
| Defining Targets - If you would
like to print a copy of these questions then click here |
If this is your company's first site, step one in the
sequence above is often the most difficult part of the process so here
is a list of some
questions
you may find useful in defining target goals for your site.
|
|
1 |
Who is the site intended for ?
a. Potential new customers
b. Existing customers
c. A sales tool to be used by your in-house sales people
d. A public relations tool
e. An information resource
f. A stand-alone sales outlet with e-commerce facilities
g. Another purpose
COMMENT: Please rank the above in order of importance to your organisation.
|
| |
2 |
Who are your main competitors and what Internet strategy
are they currently following ?
NSI can provide a report of the internet visibility of your competitors.
|
| |
3 |
How do you intend to attract visitors to your website ?
a. Through paid-listings in search engines and directories
b. Through free listings in search engines and directories
c. Off-net advertising in the other media such as radio, newspapers, posters,
etc
d. Internal promotion as part of your normal contact with your potential visitors
NSI Partners can arrange all forms of media promotion on and off the Net.
|
| |
4 |
What products or services do you want to promote ?
|
| |
5 |
What budget do you wish to allocate for:-
a.
The creation of your site ?
b. The ongoing promotion of your site ?
|
| |
6 |
Where will the potential visitors to your site be browsing
from:-
a. Their homes ?
b. Their workplace ?
If the answer is workplace then please advise the industry sector.
|
| |
7 |
What geographic area do you wish to attract visitors from ?
|
| |
8 |
What design style and colours do you want
to use for your new site?
a. Your organisations current literature
?
b. A new approach ?
NSI's graphic artists can produce a selection of designs for you
to choose from.
|
| |
9 |
Do you wish to have access to areas of your new site in order
to update selected content yourself ?
NSI can provide on-site training to your staff.
|
| |
10 |
What search terms would your potential visitors use to try to find
your site on the net ?
NSI can provide information on the popularity of each term you specify.
|
| |
11 |
How often will you want new content added to the site ?
NSI can establish a regular maintenance program for any desired frequency.
|
| |
12 |
What domain name/s do you wish to use ?
NSI
provides a Domain Name registration service.
|
